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21 Seconds vs. 254 Days

Incident ResponseOctober 2026 · 1 min read

21 seconds: the median time to click a phishing link after opening the email, in the simulation data behind Verizon's 2024 DBIR.

254 days: the average time to identify and contain a phishing-initiated breach. Average cost: $4.80 million. (IBM Cost of a Data Breach 2025)

The attacker needs under a minute. The defenders, on average, need most of a year.

That gap is the whole job.

Investigation is how you shrink it. Not with more alerts, but with faster, better answers to the same few questions: what happened, how far did it get, and is it still happening.

Every day you cut off that timeline is money that doesn't burn.

Sources

  1. Verizon 2024 DBIR (PDF)
  2. IBM Cost of a Data Breach 2025 (full IBM report, hosted copy)
  3. Abnormal coverage of IBM 2025 phishing figures